Every on-site defect surfaced by the Screaming Frog crawl, ranked by priority and paired with an implementation-ready fix. Verified live against the site and cross-checked against Fort Worth as a control.
The core money pages (raccoon, squirrel, bat, rat, snakes) are healthy and correctly canonicalised, and most defects below also exist on Fort Worth — which did not drop. The drop is most likely a Google Business Profile issue. These fixes are real and worth shipping, but they are not the recovery.
Structured Data, JavaScript rendering, XML-sitemap crawling, Near-Duplicates, Spelling & Grammar and Accessibility were re-run on 2026-07-16 with the right toggles enabled, and the real findings are folded in below (invalid schema, duplicate content, accessibility, spelling). Only PageSpeed / Core Web Vitals is still outstanding — it needs a PSI API key and is not a ranking-critical gap.